With a passion for typography,
paper & origami

Who we are
The Punchline Tag brand was created by Erika Rennel Björkman in 2009. Erika is a graphic designer and creative director with a passion for typography, paper and origami. Her inspiration comes from a love for travelling, exploring different cultures, nature and from her time living and working in London as a graphic designer. With Punchline Tag she combines traditional Swedish papercraft with a modern typographic and colourful expression.

Typographic cards, tags & gift boxes
Punchline Tag combines a gift tag and greeting in a unique self-standing concertina card. Designed and made in Stockholm, these unique cards double as both a gift tag for a present, bottle or flowers and an unusual card to congratulate, celebrate or just say hello. The Punchline Tag’s party trick? It stands up too! Choose from words like ciao, happy, kisses, love, lucky, merci, merry, party, thanks, wow/mom and in a range of colours. The cards are left blank for your personal message with semi- transparent envelope or string included.

We also offer a uniquely designed gift box with a mix of cards and tags in different colours. For Christmas we present a box with happy in white gold and merry in mixed colours. The gift boxes are finished with a matching ribbon. The perfect small gift!

Bespoke words
Have your own cards tailor-made for a unique celebration. Perfect for corporate events, jubilees, anniversaries, weddings and other family celebrations. Use initials, logo, name or something different! Bespoke cards are available upon request. Please get in touch to discuss how we might create something unique for your special occasion. We are full of ideas and happy to give proposals (on request).